Background Image for the App
Background Image for the App

Mobile

Research

Process

UX/UI

Social App

for Educational Organization

March 2023 - February 2024

24k+

Users

24k+

Users

5k+

Published events

5k+

Published events

5k+

Published Events

4.7 / 5

App Store Rating

4.7 / 5

App Store Rating

Problem

Many current users are lacking peers interactions

A large group of students associated with the organization has limited opportunities to participate in social activities, as they are not required to attend an educational institution regularly. As a result, their engagement in social life decreases, which negatively affects the development of interpersonal skills.

Additionally with current state of the main software used by community was built for desktops so theres no way of simple and convinient way of communication betweeen organization and students.

Problem

Many current users are lacking peers interactions

A large group of students associated with the organization has limited opportunities to participate in social activities, as they are not required to attend an educational institution regularly. As a result, their engagement in social life decreases, which negatively affects the development of interpersonal skills. Additionally with current state of the main software used by community its meant for desktops so theres no way of simply and convinient way of communication betweeen organization and students. In the best interest of organization is to give students tools to

Additionally with current state of the main software used by community was built for desktops so theres no way of simple and convinient way of communication betweeen organization and students.

Students aren't aware about events organized by the ogranization

Students having less opportunities to socialize

Lack of convinient channel of communication

Solution

Building an app that answers the needs

Creating an app would effectively address the issues mentioned above. Students could meet their peers and would gain quick and convenient access to events organized by existing student groups, while also receiving a platform where they could initiate and manage their own activities.

Events listed in the organization’s official app would appear significantly more credible. Having a space where users can check the latest updates or receive real-time notifications from the organization would streamline communication between both sides, resulting in clear organizational benefits.

Safe and moderated space to take a part and organize activities

Simple way to meet peers from all around the country

Easy access to latest informations from organization

Prioritizing features

Main features of the app

After reviewing our research, we had a variety of ideas about the app features we should implement and whether to incorporate othe features based on feedback, technical limitations and user needs.

Must have

  • Events section

  • Notification panel

  • News section

  • Easy way to find peers

  • Social media links

Nice to have

  • Personalisation

Won't have (for now)

  • Internal chat

  • Full integration with platform

Onboarding Flow
Research

Building an app that answers the needs

The business analysis was carried out by the stakeholders, who presented a preliminary draft of the project along with the requirements that needed to be met. As a UX/UI Designer I took a part in reviewing user interviews and drew on existing, proven market solutions and collected useful data for implementation, such as the popularity rankings of selected social apps among the target group, which, according to research, primarily consisted of high school students.

Research

Building an app that answers the needs

A large group of students associated with the organization has limited opportunities to participate in social activities, as they are not required to attend an educational institution regularly. As a result, their engagement in social life decreases, which negatively affects the development of interpersonal skills. Additionally with current state of the main software used by community its meant for desktops so theres no way of simply and convinient way of communication betweeen organization and students. In the best interest of organization is to give students tools to

Value

Foundations

Dashboard and Notifications Imae

Most important info right away at the screen

Easy access to the latest updates from the organization, including notifications about the school year’s progress, was considered a crucial feature. Displaying these updates directly on the dashboard would make them more accessible, while a dedicated notification panel would enable fast communication with students - something especially important in urgent or unexpected situations.

Profile Image

Personalization

Available tools of personalization are allowing users to create more authentic picture of them in community. This approach fosters a sense of security, authenticity, and trust, all while allowing users full control over their presence in the application.

Additionally, it supports the dynamic development of both online and offline interactions, which is crucial for the main goal of the app.

An answer to pressing issue

We identified a significant risk: users might not be sure whether the person messaging them on an external platform is actually a member of the community. To ensure transparency and enhance user safety, we introduced a "Say Hi" feature.

Dialog screen clarifies consequences of the action which raises transparency and lowers the risk of sending an accidental greeting, reducing the chance of user error. Simple visual representation allows to focus at the personal aspect of it.

Easy access to essential data

The clear visual structure indicates priority and directs the user's focus. Most essential data for the user to decide if the activity or the event is worth the interest are constantly in sight. Social context adds additional perspective and creates more engagment.

Freedom of exploration through the map

Map as a well known method of presenting spatial data gives an intuitive understanding of the location of students and events in a geographical context makes it easier to connect with others and plan event participation.

Designed to make the choice easy

Full attention was given to providing the user with key information necessary to make a decision about joining the event. The most important details are always accessible, ensuring the user doesn't lose context. Easy access to action buttons allows users to join the event or save it to their favorites at any moment.

Social features add an extra community-driven aspect, encouraging participation alongside peers. Including a comments section enables public discussion about the event

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